Ohne Wasser Kein Leben

Posters of the week published HERE

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Whenever you have to work for visibility, or potential, or fame — you have to be very careful. Try paying for groceries with “fame”, right? But when Erich Brechbühl, THE Erich Brechbühl, damn it!, the poster design hero, ERICH asks you to design a poster for Neubad Luzern, you say Yes and start working right away. The poster for «Ohne Wasser kein Leben» (which translates from German to «Without Water there’s no Life») was an equal collaboration between Martin and Thomas. First, Martin drew the title digitally and played around with the letters, then Thomas added too many overlapping lines, then they freely coloured the colliding lines and shapes white and black. Full of moving, shaking “bacteria” — the earliest forms of life — the poster is cryptic, moving, asking questions. Thank you Erich for a great time designing and trying out new things. Invite us again, any time.

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The poster is printed in the original format 70 x 100 cm (27.5 x 39.4 in) and in the smaller format 50 x 70 cm (19.6 x 27.5 in) using on-demand digital inkjet technology for vibrant colours on matte paper. We tested the quality and are very happy with the colour reproduction. The poster is shipped in a poster roll and comes without a frame.

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Design: Studio Mut, Martin Kerschbaumer, Thomas Kronbichler